Smart Luxury: The 2025 Coldwell Banker Global Luxury® Mid-Year Report Is Here
The 2025 Coldwell Banker Global Luxury® Mid-Year Report just dropped, and it’s more than a data recap — it’s a look into the mindset driving today’s high-net-worth buyers.
What’s clear? The era of flashy purchases just to make a statement is giving way to something more intentional. Wealthy buyers are thinking strategically — making moves with estate planning, tax optimization, and long-term ROI in mind. In other words, strategy is the new status symbol.
The Rise of “Smart Luxury”
Affluent clients aren’t just buying homes — they’re building legacies. This shift is redefining luxury real estate across the board. As inventory expands and the market levels out, buyers are stepping in with purpose and precision.
They’re asking smarter questions, working with top-tier professionals, and prioritizing value, location, and financial sensibility over excess. This isn’t about spending less — it’s about spending wisely.
What’s Inside the Report:
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Market trends across top U.S. luxury markets
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Insight on international influence and buyer behavior
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What’s driving demand and where opportunity lies
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Key takeaways for the second half of 2025
This report is a must-read for anyone navigating or working within the high-end real estate space — whether you’re buying, selling, investing, or advising.
Read the full report: Coldwell Banker Global Luxury® Mid-Year Report 2025
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