A Strategic Merger to Serve the Heart of Virginia

This Richmond real estate merger represents the company’s 11th strategic partnership in six years, further anchoring its presence in the Mid-Atlantic and Eastern Seaboard regions. The location is not just symbolic—it bridges the company’s Shenandoah Valley operations with its Hampton Roads offices, forming a connected network of real estate services throughout the state.

“Richmond represents a strategic geographic addition… and strengthens our position as Virginia’s leading Coldwell Banker affiliate,” said Steve DuBrueler, CEO of Coldwell Banker Premier.

Leadership That Elevates Luxury and Agent Development

As part of the merger, Kate Berkshire Mays and Jeff Mays join Coldwell Banker Premier’s executive leadership team. Kate takes the helm as Vice President of Luxury and International Sales, leading efforts in the luxury homes market and high-value property transactions. Jeff focuses on agent coaching, training, and event strategy, reinforcing Coldwell Banker Premier’s commitment to real estate agent support and development.

These leaders bring a wealth of market knowledge and cultural continuity, ensuring that Richmond agents retain their local identity while gaining access to enhanced tools and opportunities.

Enhanced Resources for Real Estate Agents in Richmond

With this merger, Richmond-area real estate professionals now gain access to Coldwell Banker Premier’s powerful real estate service platform, which includes:

• The Open House Concierge Program, which generated nearly 5,000 qualified leads in 2025.
• Expanded capabilities in residential and commercial real estate, property management, and relocation services.
• Access to the latest real estate technology, including advanced lead generation systems and client management tools.
• Specialized support for luxury home sales and international buyers.

Importantly, the merger approach preserves the culture of acquired offices. “We don’t force cultural change… we learn from them just as they learn from us,” DuBrueler emphasized.

Positioned for Growth in the Real Estate Industry

Operating in the top 1% of real estate brokerages nationwide, Coldwell Banker Premier is aiming for more than $1 billion in annual sales volume and managing over 5,000 properties. The company holds the #1 Coldwell Banker affiliate rank in Virginia, and consistently appears on the RealTrends GameChangers list.

This Richmond expansion comes at a perfect time, with agents receiving platform training and tools ahead of the busy spring real estate market. It also unlocks expanded referral opportunities and boosts the brand’s competitive edge across the region.

See full press release here.

About Coldwell Banker Premier

Founded in 1995, Coldwell Banker Premier is a full-service real estate company serving seven states with a network of over 350 agents. The company provides a full range of services including residential and commercial sales, property management, relocation assistance, and luxury home marketing. It continues to grow through strategic mergers that combine local expertise with powerful resources and tools.

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Coldwell Banker Premier Coverage Area: Coverage Map

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